Perfect for: styling for medium to long hair.
Traditional conditioners, when applied, are often put on the hair for seconds before being rinsed off meaning they do not have long to work. Meanwhile, they are an extra bottle to carry into the gym, in hand luggage etc. Our solution is our Styling Conditioner. Enriched with wheat protein and infused with our signature bay rum scent, it is an all-day, leave-in styling gel and conditioner in one bottle, which offers natural control for longer hair while also feeding it throughout the day. The experts at GQ liked it so much, they gave it an award.
Enriched with wheat protein and infused with our signature bay rum scent for 24-hour care.
Towel dry your hair, then apply a 10p-sized amount of serum to your palms. Style through the sides, then the top of your hair with a lighter touch. Finish with comb or fingers and leave in your hair.
Inspired by: Peter Fonda straddling his bike in Easy Rider, Mickey Rourke’s tousled private investigator in Angel Heart, Ian Brown’s easy cool.